Storytelling is more than just a form of art, it’s the common thread that weaves people from all walks of life together. Every culture, every community, every society – they all have their own stories which are crafted, molded, and shared with diverse audiences in order to invoke a wide range of emotions, ignite the imagination, nurture a sense of belonging, inspire creativity, motivate actions, and more. Stories are the catalyst for collaboration, and that’s precisely what we do.
Five local Atlanta entrepreneurs met for a live recording discussing when they took their ideas and committed to them becoming a real business venture. Of course, founders should go through customer discovery phases and beyond, but this discussion focused more on the mental and emotional side of making that transition.
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