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News & Research
We spotlight stories about interdisciplinary and transdisciplinary collaborations that push science, technology, and innovation forward—covering startups, research breakthroughs, corporate ventures, events, and the people driving progress in Atlanta.
With over a decade of experience bringing together computer science and marketing technology, Zach Batastini, the Georgia founder of Derail Logic, knew firsthand about the challenges of navigating multiple marketing systems to manage websites, campaigns, and analytics. “Most small mom and pop businesses don’t have the tools or budget for larger marketing campaigns. I built MartechAI to support the growth of businesses that might not have large marketing budgets,” said Batastini.
The best salespeople carry a read on a deal that no CRM can see, a gut sense of whether it is alive or already lost long before the pipeline stage updates. Rishi Patel kept walking out of calls knowing exactly which deals were dead, then opening his CRM to find them all marked 70 percent likely to close by the reps. That gap gnawed at him for years before he did anything about it. Today, it is the founding premise of RevSage.
Small businesses make up 99.9% of US companies and drive 43.5% of the national GDP. Yet modern analytics tools have largely passed them by. Today 68% of Google searches end without a click, and more than half surface AI overviews. For a small business, that means the traffic numbers owners see may look nothing like the customers they actually reach. Few can afford to guess wrong. Teclaz answers the question every owner asks: who is my traffic?
Artificial intelligence (AI) has dominated headlines over the past few years. Advances in foundation models, increasingly powerful computing hardware, and rapid improvements in AI capabilities have fueled excitement about the future of technology. Yet while much of the conversation about technology focuses on computation, a quieter transformation is taking place in parallel: energy storage is becoming one of the defining technologies of the coming decade.
For years, Katie Begando bought the same running shoes without trying them on. But during her half marathon training, a redesigned model left her frustrated. After reading blogs and trying multiple pairs, she realized she just wanted to talk to someone like herself, who shares her needs and preferences. That frustration led to the creation of Bluubird.
Kavya Mohankumar and Pranavi Gogineni’s startup journey started on an evening bus ride as college students. As they talked, a bigger question emerged: What do you see yourself doing in the future? Today, they are co-founders and CEOs of Kintic, which provides training data for humanoid robots. But Kintic wasn’t what they originally set out to build. Their first stop? Three pivots.
While Esco Eats built its reputation on a single dessert, their World Famous Apple Cobbler PIE, the company’s CEO and co-founder, Anita Lamb, sees the pie as a means rather than an end. “It’s an experience and a tool to engage people and build community. The pie is a vehicle.”
When Thailand's government wrote artificial intelligence into its national roadmap, TSRB researcher Ploypilin Pruekcharoen started reading the news differently. She has spent the past year collecting and analyzing more than 100 Thai news articles about AI in tourism. Her question is simple: when a country stakes part of its economic future on artificial intelligence, how does its press explain that technology to the public, and who gets left out of the story?
When Sylvia Janicki set out to record the noise of Atlanta's data centers, she expected to find it everywhere. News stories described nearby communities living with constant humming, roaring generators and sleepless nights. So she drove to roughly 10 hyperscale facilities around metro Atlanta, the massive campuses built to power artificial intelligence and hit record.
Tech Square is full of people you'd want to know and mostly haven't met yet. Maestro is a new ecosystem connection platform built to help you find and reach the right people across the community, whether that's a co-founder, a collaborator, or just the person who runs your trail every morning.
Anish Cheekati spent years on the pre-med track, gaining experience as a medical assistant and volunteering in clinics. His plans shifted after working with patients who often struggled to manage their various medications without guidance. This inspired him to create Voyage Health, a free AI-powered health guidance platform.
When high school students, Pranshu Raithatha and Harsh Mehta, needed to focus on their coursework, they realized they were scrolling on social media apps. After trying application after application, they asked a behavioral design question to explore the root of the challenge of focused attention as they set out to build Mivo Scrolling: “Can a brief pause at the exact moment someone opens social media help turn an impulse into an intentional choice?”