For years, Katie Begando bought the same running shoes without trying them on. But during her half marathon training, a redesigned model left her frustrated. After reading blogs and trying multiple pairs, she realized she just wanted to talk to someone like herself, who shares her needs and preferences. That frustration led to the creation of Bluubird.

Kavya Mohankumar and Pranavi Gogineni’s startup journey started on an evening bus ride as college students. As they talked, a bigger question emerged: What do you see yourself doing in the future? Today, they are co-founders and CEOs of Kintic, which provides training data for humanoid robots. But Kintic wasn’t what they originally set out to build. Their first stop? Three pivots.

While Esco Eats built its reputation on a single dessert, their World Famous Apple Cobbler PIE, the company’s CEO and co-founder, Anita Lamb, sees the pie as a means rather than an end. “It’s an experience and a tool to engage people and build community. The pie is a vehicle.”

When Thailand's government wrote artificial intelligence into its national roadmap, TSRB researcher Ploypilin Pruekcharoen started reading the news differently. She has spent the past year collecting and analyzing more than 100 Thai news articles about AI in tourism. Her question is simple: when a country stakes part of its economic future on artificial intelligence, how does its press explain that technology to the public, and who gets left out of the story?

When Sylvia Janicki set out to record the noise of Atlanta's data centers, she expected to find it everywhere. News stories described nearby communities living with constant humming, roaring generators and sleepless nights. So she drove to roughly 10 hyperscale facilities around metro Atlanta, the massive campuses built to power artificial intelligence and hit record.

Tech Square is full of people you'd want to know and mostly haven't met yet. Maestro is a new ecosystem connection platform built to help you find and reach the right people across the community, whether that's a co-founder, a collaborator, or just the person who runs your trail every morning.

Anish Cheekati spent years on the pre-med track, gaining experience as a medical assistant and volunteering in clinics. His plans shifted after working with patients who often struggled to manage their various medications without guidance. This inspired him to create Voyage Health, a free AI-powered health guidance platform.

When high school students, Pranshu Raithatha and Harsh Mehta, needed to focus on their coursework, they realized they were scrolling on social media apps. After trying application after application, they asked a behavioral design question to explore the root of the challenge of focused attention as they set out to build Mivo Scrolling: “Can a brief pause at the exact moment someone opens social media help turn an impulse into an intentional choice?”

Earlier this year, Hypepotamus covered ATDC’s push to become a launchpad for Georgia-based AI companies. One of the companies building currently inside ATDC isn’t just building AI tools. They are a team ensuring organizations don’t get left behind in the AI Age. 

To help adults with mild cognitive impairment maintain independence, quality of life, and prepare meals, what may seem like an obvious solution of either removing kitchen cabinet doors or labeling may not be the best option. This gap and Ibrahim Bilau’s evidence-based and human-centered research highlight why it is so important to engage with community members living with mild cognitive impairment and their care partners.

Summer interns from across Tech Square came together last week at The Clubhouse for a luncheon designed to help them connect, unwind, and learn more about the work happening across the district.

When the Georgia Tech Food and Beverage Accelerator (GT.FBA) launched its first cohort in January 2025, the program set out to help food and beverage entrepreneurs take their products from home kitchens to retail shelves. One year later, the results speak for themselves.