The Social Media Gamble That Built ReadyForSocial

“I have $47 million idea for you. Let’s talk. ”

With this bold message, this is how Sander Biehn first pitched his new idea to the CEO of T-Mobile back in 2013.

Sander Biehn’s career began in sales, spending many years at different companies, becoming a veteran sales guy at AT&T. Over the years, he cultivated an impressive track record of deals and strategies, including brokering $47 million in contracts with Delta using social media strategies uncommonly used at the time.  Biehn, early on, saw the potential and value in social media from a sales and marketing standpoint. His idea led to him building a platform in 2018 that combines automation with a deep understanding of the sales process to deliver tailored content for businesses, also known as ReadyForSocial.

His journey to entrepreneurship began when he initially urged his superiors and team at AT&T to get more involved in social media, failing to gain traction. Rather than abandon his idea, he took his vision to Twitter, boldly messaging John Legere, then CEO of T-Mobile, with his idea. The gamble paid off, leading to meetings in Seattle and a resulting consulting role with T-Mobile.

Biehn’s story took another leap when Deutsche Telekom, T-Mobile’s parent company, invited him to Germany. A vice president tasked him with building an automated social media solution — a precursor to ReadyForSocial. By the summer of 2018, Biehn delivered a prototype and began selling the concept to consulting customers.

Today, ReadyForSocial provides a comprehensive suite of tools and services tailored to empower sales teams. The platform offers a unique combination of automation and personalization, enabling users to share content written in their voice while adhering to company compliance and social media guidelines. Leveraging AI, the platform generates posts and captions refined by human editors to ensure quality. These posts are scheduled and distributed, saving time for busy professionals.

For senior executives, ReadyForSocial provides a ‘white glove’ service, managing everything from content creation to distribution. The company’s approach doesn’t stop at automation; it integrates robust training programs, advanced analytics, and CRM-aligned KPI measurements to deliver measurable client outcomes.

One of ReadyForSocial’s most compelling features is its focus on transforming sales teams into social media powerhouses. The platform blends short, intensive learning sessions with its tools to help users improve their online profiles, grow their networks, and attract prospects. Providing pre-written content, personalized captions, and hashtags ensures salespeople can maintain an authentic voice while sharing highly relevant posts. This focus addresses a significant pain point in the B2B sales world: while 90% of salespeople want to share content on LinkedIn, only 1% find the time to do so consistently.

While ReadyForSocial uses AI to generate initial content, its team of editors rigorously edits these posts before sending them to clients for approval.

The company is poised to expand its impact as ReadyForSocial gears up for its first venture raise in early 2025. Biehn’s vision continues to resonate with businesses seeking to align marketing and sales strategies while navigating the complexities of social media. By automating time-consuming tasks and delivering tailored solutions, ReadyForSocial ensures its clients stay ahead in the ever-evolving digital landscape.

With roots firmly planted in Tech Square, ReadyForSocial exemplifies the innovative spirit of Atlanta’s technology hub. The company aims to redefine how businesses communicate and connect in the digital age.

“Right now, we hope to diversify our portfolio and engage and collaborate with smaller growing businesses such as companies at ATDC.”