The Future of AR/VR
During the Harnessing the Power of AR/VR Showcase, our host, Dana Xavier Dojnik, and fellow Tech Square ATL Social Club members discussed the future of AR/VR.
Attendees discussed how there is a need for a practical application for AR/VR to expand and really push forth these technologies.
“I think all this excitement with entertainment and gaming is great as far as the consumer interest. As said earlier, there is a need for a larger investment to accelerate the progress. I think that will only come when there is an industrial or commercial application, when a substantial game changer comes to exist.”
AR/VR is being used more in classroom environments because of what has been found in multiple studies. Since you have a captive audience, the method of how VR gets translated by your brain results in a 40 to 65 percent better recollection and recognition of the presented data.
“I saw how this is being used for seventh and eighth graders to learn about Biology. They would learn how to dissect a frog using AR/VR technology, which is fascinating to me.”
AR/VR is also being used in training environments:
“I have heard about AR/VR a lot in the training space. For instance, how Delta uses it to train flight attendants on plane layouts. It’s also used for customer experience, which is something we do at our hub.”
DID YOU KNOW?
The VR market value is projected to reach 6.4 billion in 2022.
There are multiple opportunities and applications to expand AR/VR, whether it’s through mobile apps that allow you to visualize a couch in your home, or the use of AR glasses to help build things.
What do you think is in store for the future of AR/VR? Let us know your thoughts in the comments below.
About the Host:
Dana is a multi-award-winning AR and VR strategist with over 20 years of digital media experience. She speaks and lectures globally on emerging technology for industrial, educational, marketing and enterprise applications.