Community Member Spotlight: Krysta Silva
We recently discussed the future of the wellness industry, what’s to come, and the Global Wellness Summit, an annual gathering of international leaders in which experts, leaders, and visionaries from the industry come together to solve shared problems. Part of the Summit includes their student competition, Shark Tank of Wellness, with Tech Square ATL (TSQATL) Social Club’s very own as one of three finalists.
Meet Krysta Silva, a senior at Savannah College of Art and Design (SCAD). She is an Advertising and Branding major, with a concentration in Art Direction. As part of our Community Member Spotlight series, we met up with Krysta to discuss the product idea that got her and her group members Daranie Mor and Megan Ip into the competition – and secured first place.
Q: How did you and your group find out about this competition?
A: The Shark Tank of Wellness student competition was a project given to me and my group in our Brand Experience: Interactive Environment class. At first it felt as if this project was out of our area of expertise, being advertising students (versus wellness experts), but it was a great challenge.
Q: What was it like coming up with a wellness product idea and designing it, being an advertising student?
A: It was quite hard, to be honest. Coming up with a product idea was terrifying and after we decided on a direction our professor attempted to change our product multiple times, but we were persistent.
Q: What is your product and what does it do?
A: Samii is a set of utensils with a built-in allergen sensor, that comes with a rechargeable case and phone app. It is an easy and functional way to provide the millions of people that have food allergies a way to eat food safely without worrying about cross contamination.
Q: What do you enjoy most about being a Tech Square ATL Social Club member?
A: My favorite thing about Tech Square ATL Social Club, is the environment and the people I have met while here. It is a great place to meet all kinds of people, from multiple industries. Besides the physical space, The Clubhouse, the team hosts great events and are super friendly.
To learn more about the Shark Tank of Wellness, click here. And be sure to check out the video Krysta and her team made for Samii below.
DID YOU KNOW?
32 million Americans and up to 520 million people around the world are affected by food allergies.
Would you buy Samii if it was actually produced? Let us know in the comments below.