Coffee Talk - Staying Power: Etch-A-Sketch

Last Tuesday marked the 112th anniversary of the Ohio Art Company, which happens to be the creator of the Etch-a-Sketch. With that in mind, we hosted a safely distanced Coffee Talk in the Centergy One lobby, where we had community members stop by to appreciate the simple (tech) things in life, and test out their drawing skills.

 
 

Tech Square ATL (TSQATL) Social Club members grabbed a morning coffee and donut on their way into the office while also sharing their thoughts on why some simple technologies and inventions have stood the test of time – many of which we take for granted each day, such as plumbing, radio, pencils, and paper. The following were some of the most popular responses to the reasons behind the longevity: 

  • Ubiquity

  • Consumer acceptance

  • Low cost/high reward

  • Switching cost to alternative products is too high

  • Shrewd marketing

Participants also took a stroll down memory lane by attempting to draw randomly selected items on an Etch-A-Sketch. Turns out, a few of our members are pretty good artists as well. And it’s clear why – 89 percent of attendees owned an Etch-A-Sketch growing up. 

While conversing with our community members, we also learned that the COVID-19 pandemic has actually provided a proving ground (and in some cases, accelerated progress) for ATDC MedTech startups, such as MedTransGO and Wave Heath Technologies.  

Keep an eye out for the Etch-a-Sketch drawings from this event on our instagram and participate by voting for the best drawing. 

DID YOU KNOW?

ATDC has 27 HealthTech companies in their accelerate program. 

What do you think about the simple (tech) things in life? Which is one you absolutely couldn’t live without? Let us know in the comments below. 

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